SEO is not an isolated component of your marketing strategy. I believe it can affect, and be affected by, every aspect of your business. Because of this, I think everyone in an organization should have a fundamental understanding of SEO. There’s a heck of a lot more to SEO than I’m about to put forth …
The SEO Equation: The Basics of Search Engine Optimization that Everyone Should Know Read More »
I’ve built and managed tons of websites and marketing campaigns for small/medium businesses. Over the years, I’ve amassed a whole whack of tools and resources to help get the job done. I’m always sharing these tools with clients, friends, and colleagues so I decided to put together a list of the ones I like the best and …
Advertising with Google Adwords can be a mixed bag for small business owners. There’s tremendous potential for getting your products and services in front of targeted buyers, especially at a local level, but the options are overwhelming and it can be tricky to understand exactly what you’re getting for your money. Google is quite content …
10 Ways to Drastically Improve Your Small/Local Business Adwords Campaigns Read More »
The Best Hosting for WordPress Hosting websites can be a pretty harrowing experience, especially when it’s for clients. Pretty much every site I’m involved with is built on WordPress, which means a constantly updating core, themes, and a handful of plugins from various third-party developers. WordPress is wonderful in many ways, but the anxiety about …
4 Reasons I use Managed WordPress Hosting over Shared Hosting Read More »
People always ask for SEO advice on reddit.com/r/seo. Something in the vein of: Sorry guys, total newb here. I’m the IT guy at a small company and my boss told me to make us #1 on Google. Any help would be appreciated. Usually this is met with similarly well thought out answers from the peanut …
Get a Google Plus Profile https://plus.google.com If you already have a Google Plus profile, you can ignore this step. You should only have one Google Plus account, and it’s best to use your real name. If you have a personal Gmail address, that’s the one you’ll want to use for Google Plus. If not, go ahead and …
How to Create a New Google Plus Local Listing for your Business Read More »
We love working with local businesses here at Top Draw. Online marketing can be very rewarding for local companies and we’re always interested in new tools for the job. We’re big fans of Yoast, and have been using their flagship SEO for WordPress Plugin for a good while now, both on client sites and our own site, to …
Here are my rough notes from the third day at MozCon. You can check out my notes from day 1 here, and day 2 here. Forgive me for the abrupt nature of the content, I just wrote down the things I found notable, useful or actionable from my own perspective, so this isn’t intended as an …
Here are my rough notes from the second day at MozCon. You can check out my notes from day 1 here. Forgive me for the abrupt nature of the content, I just wrote down the things I found notable, useful or actionable from my own perspective, so this isn’t intended as an overview of the …
Here are my rough notes from the first day at MozCon. Forgive me for the abrupt nature of the content, I just wrote down the things I found notable, useful or actionable from my own perspective, so this isn’t intended as an overview of the whole day. Thanks a ton to all the excellent presenters, …